No longer is food quality, restaurant atmosphere and location enough — customers want convenience, and they want it through digital channels. A key feature for QSRs is the mobile application. It directly affects or improves a company's bottom line as customers move more towards digital-first. To gain loyal users and increase revenue, QSRs need to deliver an impactful experience that exceeds customer expectations and makes them want to return.
By 2020, BI Intelligence expects U.S. mobile order-ahead sales to reach $38 billion, up from $4 billion in 2015. Mobile orders are often larger than traditional orders, which increases sales, giving a clear reason to integrate this capability.