Engaging in test automation without thoughtful consideration can lead to long-term, big-money contracts for proprietary tools and device access, not to mention the burden of script creation, maintenance and unforeseen costs.
Join guest speaker Kurt Bittner, Principal Analyst with Forrester Research, and Ken Paetzold, Senior Digital Analyst with Applause, to discuss when and how to automate your testing in order to achieve faster time-to-market without sacrificing app quality.
Kurt specializes in the technology industry, focusing on application development strategy and the organizational impacts of agile development techniques. Prior to Forrester, Kurt was the CTO, Americas at Ivar Jacobson International and Program Director, Emerging Technologies at IBM.
Since joining Applause in 2015, Ken has told the story of data - helping brands understand market drivers and customer sentiment to make better business decisions. As a digital analyst, Ken has covered topics ranging from omnichannel retail and the sharing economy to mobile payments and test automation. He brings over a decade of product and marketing experience in B2B software and services. Ken studied computer science before graduating from Nichols College in Massachusetts with a BSBA, Marketing.