whitepaper
In today's competitive apps economy, "good enough" won't cut it. An app can have superior architecture, a great set of features and good performance, but all effort is wasted if the user experience is inadequate. A poor user experience can lead to diminished revenue, product abandonment or total failure. With the short patience of today's consumers, you might only get one chance to make a good impression.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.