Customers are the lifeblood of your brand, and in today's economy, the power is in their hands. With switching costs at or near zero, you must be sure that your digital properties do more than just work — they need to provide great experiences to users, the first time and every time.
Join Applause Vice President, Pete Blair, to discuss the importance of understanding your users' point-of-view, and how meeting their expectations can turn casual customers into champions of your brand.
Pete brings 20+ years of experience to his marketing leadership role. His hands-on experience includes marketing communications, product marketing, product management, lead generation, supply chain management, consulting and software development. He previously served as VP of Global Marketing for TradeStone Software and was the Head of Marketing for Kiva Systems, which was acquired by Amazon.