Approximately 60% of eBay's customers interact with the brand on a mobile device at some point during their transactions. These users expect a consistently great experience, each time they use the app. So, how does eBay keep them satisfied with high-quality releases time and time again?
Part of the answer lies in their global beta testing program that quickly - and safely - captures bug reports and feedback from thousands of employees and trusted customers prior to every major release. Watch our recorded webinar to discover how to plan, manage and scale mobile beta programs that deliver valuable data to product and development teams.
Kenric brings over a decade of digital economy experience to eBay. Prior to his role in beta testing, Kenric focused on eBay's consumer selling strategy. In his current role, Kenric created processes for collecting customer feedback and grew beta app participation to over 17,000 global testers, saving eBay over $20M to date.
Since joining Applause in 2015, Ken has told the story of data - helping brands understand market drivers and customer sentiment to make better business decisions. As a digital analyst, Ken has covered topics ranging from omnichannel retail and the sharing economy to mobile payments and test automation. He brings over a decade of product and marketing experience in B2B software and services. Ken studied computer science before graduating from Nichols College in Massachusetts with a BSBA, Marketing.