For the world-renowned online marketplace, eBay, mobile app quality is imperative. Approximately 60% of the company’s customers interact via a mobile device at some point during their transactions and these users expect a consistently great experience. So how does eBay keep them satisfied with high-quality releases time and time again?
Part of the answer lies in their global beta testing program that quickly - and safely - captures bug reports and feedback from thousands of employees and trusted customers prior to every major release. Join Kenric Russell, Product Manager, Beta App Program at eBay, and Ken Paetzold, Digital Experience Analyst with Applause, as they discuss how to plan, manage and scale mobile beta programs that deliver valuable data to product and development teams.