It's the million dollar question: How can organizations release with speed and agility at the pace of business demands? Not only do consumers expect functionality, they also want superior (and maintained) quality.
Typically, brands are not able to deliver on quality and agility simultaneously. Realtor.com, the pioneer of digital real estate, experienced this predicament firsthand when enhancing their platform. When emphasis was put on quality, web and mobile development slowed. When focusing on agility, quality standards declined.
Realtor.com arrived at a solution by adopting a well-rounded approach to their testing strategy — by combining automation, real-world testing and user feedback. Join Applause and Realtor.com to learn how successfully balancing agility and quality pays off.
Farida currently leads the Consumer Product Quality Engineering team at Realtor.com and has successfully transformed her teams from manual testing teams to a more engineering focused organization. She joined Realtor.com after more than a decade managing Quality Engineering teams at eBay. She was responsible for maintaining the quality of eBay applications producing more than $1B GMV. She induced the culture of Automation Engineering in her organization and spearheaded the inception of the eBay automation framework.
As VP of Enterprise Customer Success at Applause, Chris is responsible for developing and executing the company's retention and expansion programs for North America Enterprise customers. Prior to his role in Customer Success, Chris led Applause's long-term Product Strategy team. He currently serves on the boards of Xconomy and CWE, and has led many investments in the Boston area as a software VC.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.