Application leaders responsible for mobile app strategies must learn from innovative consumer apps in order to truly transform their products for maximum success.
Organizations must continuously transform app capabilities if they want to make an impact. How do you begin this endeavor? Develop a strategy that focuses on the customer. Focus on maximizing a mobile-first, hyperpersonal UX and promote cross-department ideation exercises to uncover innovative opportunities.
KEY FINDINGS FROM THE REPORT
- Only 32% of organizations undertaking mobile app development are designing for mobile as the primary interface, according to a 2016 Gartner Research Circle survey
- The majority of companies are still struggling with how mobile apps are distinctively different use cases than responsive web apps or websites
- UX design competency is sorely lacking in the majority of organizations and is further exacerbated for mobile apps, where a poor UX has higher negative consequences
Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, customer feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.