Applause
WEBINAR

HOW TO GET TEST AUTOMATION RIGHT, PART II

WATCH NOW

The goals of test automation are speed and efficiency, yet many companies find their attempts to introduce and maintain an automation solution fails to achieve these objectives. From staffing, to technology and methodology, automation holds many challenges to realizing a positive ROI.

Watch our recorded webinar to discover an approach to automation that removes the overhead and guesswork, while supporting a more agile methodology to development.


TOPICS WE COVER

  • How to use a community of automation engineers to scale without adding overhead
  • How to think beyond covering scenarios and focus on supporting velocity
  • How to use test data to influence future development and QA decisions

Speaker

Ken Paetzold

Ken Paetzold

Senior Digital AnalystApplause

Since joining Applause in 2015, Ken has told the story of data - helping brands understand market drivers and customer sentiment to make better business decisions. As a digital analyst, Ken has covered topics ranging from omnichannel retail and the sharing economy to mobile payments and test automation. He brings over a decade of product and marketing experience in B2B software and services. Ken studied computer science before graduating from Nichols College in Massachusetts with a BSBA, Marketing.


LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

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Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, customer feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.