As technology continues to weave itself seamlessly into people's everyday lives, how applications function and how they're tested needs to change. People expect a lot from their technology; they must run correctly and delight their users. If there is a bug, users will go elsewhere - they have plenty of options and little patience. Companies must perform deep metric analysis and constantly tweak their digital properties to provide the best possible experience. Adopting a mindset that embraces continuous testing, modern application metrics and Testing in Production (TiP) will help teams produce higher quality apps.