Applause
WEBINAR FEATURING FORRESTER

MAKE SURE YOUR PAYMENT PROCESSES WORK AS INTENDED

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Are you providing a seamless omnichannel experience for your customers? Whether it's a secure mobile checkout, reliable shopping carts on the web or scheduling an in-store pickup, it is crucial to deliver a payment experience that turns shoppers into customers.

Join guest speaker Brendan Miller, Principal Analyst with Forrester Research, and Rahul Shah, Senior VP, Global Delivery and Customer Success with Applause, to learn how to launch great retail payment processes, gain insight into your shoppers' experiences and garner actionable results that keep your customers coming back.


TOPICS WE COVER

  • The importance of understanding customer touchpoints before, during and after purchase
  • How to turn casual shoppers into loyal customers by listening to and acting on their feedback
  • How to ensure your customers have a frictionless payment experience by making sure your processes work in the wild

Speakers

Brendan Miller

Brendan Miller

Principal AnalystForrester

Brendan serves eBusiness & Channel Strategy Professionals. He focuses on the convergence of payments, point-of-sale (POS) and commerce platforms, data, loyalty, and personalization. Brendan has specific expertise helping eBusiness leaders understand the opportunity derived from payments that can lead to new customer acquisition and long-term value.

Rahul Shah

Rahul Shah

Senior VP, Global Delivery & Customer SuccessApplause

As Senior Vice President of Global Delivery & Customer Success, Rahul is the company’s Chief Promise Keeper. In this capacity, he leads customer facing Delivery teams to ensure they meet and exceed customer commitments. Among the many areas of expertise he brings is a deep knowledge of payments technology, having most recently led the Enterprise Technical Sales and Integration team at PayPal. In that role, Rahul was responsible for all technical aspects of selling, integrating and building long term value for PayPal's largest merchants.


LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

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Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, customer feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.