Today's users are tech savvy and have high standards when it comes to digital experiences. Switching costs are low and the competition is growing. Additionally, there are more platforms than ever for users to broadcast their opinion of your brand, and others will listen. The risks and consequences of delivering a poor digital experience are far reaching. The later an issue is discovered, the harder and more costly it is to fix. Declaring your app "good enough" may be tempting, but you can be left with challenges when ignoring quality. Don't make a bad first impression.