Done right, digital experiences bring unparalleled convenience, power and simplicity, turning users into loyal customers. But, digital demands a new way of working. The days of “build it and they will come” are gone. Instead, companies must involve customer feedback in all aspects of design and development to ensure their digital experiences resonate. Join Applause and guest speaker, Deanna Laufer, Senior Analyst with Forrester Research, to discover the skills and practices that successful companies use to power their digital execution.