Done right, digital experiences bring unparalleled convenience, power and simplicity, turning users into loyal customers. Now, the days of “build it and they will come” are gone. Companies must involve customer feedback in all aspects of design and development to ensure their digital experiences resonate.
Join Applause and guest speaker Deanna Laufer, Senior Analyst with Forrester Research, to discover the skills and practices that successful companies use to power their digital execution.
Before joining Forrester, Deanna was a senior analyst at the US Government Accountability Office, where she led reviews of billion-dollar Department of Defense weapons programs that identified wasteful spending and guided better program management. She also spearheaded assessments of NASA science projects and contaminant cleanup projects run by the Environmental Protection Agency. Deanna presented her work to congressional staff and other senior government officials, helping educate leaders about key issues and informing new legislation.