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3 Keys to Unlocking Seamless Retail with Crowdtesting

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A Whole New World of Retail

Retail has evolved into an industry no longer defined by four walls, but the digital maturityof retailers as a whole has not caught up. In fact, more than half of retailers have not started implementing a digital transformation strategy. Given the heightened digital savvy of customers and their demands for more connected brand experiences, building a cohesive digital footprint must be a company’s top priority.

It’s clearly not that simple though. Today’s consumer demands digital experiences that are hyper-personalized, always available, and easy to operate. Traditional testing methods are ill-equipped to handle this challenge alone as they typically force a compromise between quality, speed, and cost. However, by supplementing existing practices with crowdtesting, companies have demonstrated measurable improvements in three key areas.


WHAT YOU'LL LEARN

  • Why an omnichannel experience is so valuable to consumers
  • How to quickly add value to consumers through personalized retail
  • How to reduce testing effort across devices
  • How to deliver the shopping features customers desire most

LEADING COMPANIES PARTNER WITH APPLAUSE FOR DIGITAL SUCCESS

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.