Retail has evolved into an industry no longer defined by four walls, but the digital maturityof retailers as a whole has not caught up. In fact, more than half of retailers have not started implementing a digital transformation strategy. Given the heightened digital savvy of customers and their demands for more connected brand experiences, building a cohesive digital footprint must be a company’s top priority.
It’s clearly not that simple though. Today’s consumer demands digital experiences that are hyper-personalized, always available, and easy to operate. Traditional testing methods are ill-equipped to handle this challenge alone as they typically force a compromise between quality, speed, and cost. However, by supplementing existing practices with crowdtesting, companies have demonstrated measurable improvements in three key areas.