Retail has evolved into an industry no longer defined by four walls, but the digital maturityof retailers as a whole has not caught up. In fact, more than half of retailers have not started implementing a digital transformation strategy. Given the heightened digital savvy of customers and their demands for more connected brand experiences, building a cohesive digital footprint must be a company’s top priority.
It’s clearly not that simple though. Today’s consumer demands digital experiences that are hyper-personalized, always available, and easy to operate. Traditional testing methods are ill-equipped to handle this challenge alone as they typically force a compromise between quality, speed, and cost. However, by supplementing existing practices with crowdtesting, companies have demonstrated measurable improvements in three key areas.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.