The modern media landscape is unrecognizable compared to that from ten, or even five, years ago. Traditional linear media platforms have continually lost ground to their digital counterparts, leaving organizations to adapt their strategies. By 2020, only 10% of consumers are expected to be using their TV as their sole viewing device, while 50% of total TV consumption is expected to come from mobile devices.
This push towards multi-channel consumption has placed a significant strain on media organizations that must now deliver seamless end-to-end experiences. The emphasis on quality also comes with increased speed-to-market expectations, creating an untenable situation for inhouse QA and development teams. With no traditional testing solutions offering the right balance, companies are turning to crowdtesting.