Applause
WHITEPAPER

4 Retail Strategies to Gain and Retain Customers

GET YOUR COPY

Over the next 10 years, retail will be completely transformed

From cashierless stores and smaller physical footprints to augmented reality and personalized shopping both in store and online, retailers have a lot to prepare for in the next decade.

Consumers want the ability to buy online and return in store or buy in store and have it shipped to their homes. They want mobile functionality, visibility into store inventories, transparency, and an engaging experience. Whether they’re looking at a product in person or on their mobile device, consumers now expect the retail experience to be personalized and catered to their own desires and needs. Omnichannel capabilities are more important than ever, but many retailers struggle to provide the complete experience. Clumsy websites, unappealing apps, a lack of visibility into the supply chain, and organizational silos can all degrade the customer experience.

Retailers need quality control over their digital deployments and can look to crowdtesting to lower risk, save money, and improve customer retention and conversion rates.


WHAT YOU'LL LEARN

  • The strategies leading retailers are using to thrive in a new age of retail
  • How to leverage technology to build seamless user experiences
  • Keys to testing across the omnichannel

LEADING COMPANIES PARTNER WITH APPLAUSE FOR DIGITAL SUCCESS

Google Logo Walmart Logo Petco Logo Shack Shack Logo Slack Logo Blue Apron Logo PayPal Logo eBay Logo



Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.