From cashierless stores and smaller physical footprints to augmented reality and personalized shopping both in store and online, retailers have a lot to prepare for in the next decade.
Consumers want the ability to buy online and return in store or buy in store and have it shipped to their homes. They want mobile functionality, visibility into store inventories, transparency, and an engaging experience. Whether they’re looking at a product in person or on their mobile device, consumers now expect the retail experience to be personalized and catered to their own desires and needs. Omnichannel capabilities are more important than ever, but many retailers struggle to provide the complete experience. Clumsy websites, unappealing apps, a lack of visibility into the supply chain, and organizational silos can all degrade the customer experience.
Retailers need quality control over their digital deployments and can look to crowdtesting to lower risk, save money, and improve customer retention and conversion rates.