Omnichannel capabilities are now essential for retail success. In the anywhere, anytime environment, consumers expect flexibility in how, when, and where they shop.
Omnichannel requires retailers to deliver a seamless experience across all channels, whether the consumer is shopping in the store, on a desktop at home, or on a mobile device. They must build digital infrastructures and supply chains that can complete transactions and fulfill orders rapidly wherever the consumer desires.
Even knowing the importance of omnichannel, retailers are struggling with five essential omnichannel plays.