Applause
EBOOK

5 OMNICHANNEL PLAYS RETAILERS STILL CAN'T GET RIGHT

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Only 33% of retailers have clear visibility into their full customer experience, according to Forrester.

Omnichannel capabilities are now essential for retail success. In the anywhere, anytime environment, consumers expect flexibility in how, when, and where they shop.

Omnichannel requires retailers to deliver a seamless experience across all channels, whether the consumer is shopping in the store, on a desktop at home, or on a mobile device. They must build digital infrastructures and supply chains that can complete transactions and fulfill orders rapidly wherever the consumer desires.

Even knowing the importance of omnichannel, retailers are struggling with five essential omnichannel plays.


In this eBook, you will learn

  • The five essential omnichannel plays
  • How to avoid common pitfalls of omnichannel
  • How companies like Petco and Shake Shack improved their omnichannel offerings with real-world testing

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.