eBook: 5 Omnichannel Plays Retailers Cant get Right

Only 33% of retailers have clear visibility into their full customer experience, according to Forrester.

Omnichannel capabilities are now essential for retail success. In the anywhere, anytime environment, consumers expect flexibility in how, when, and where they shop.

Omnichannel requires retailers to deliver a seamless experience across all channels, whether the consumer is shopping in the store, on a desktop at home, or on a mobile device. They must build digital infrastructures and supply chains that can complete transactions and fulfill orders rapidly wherever the consumer desires.

Even knowing the importance of omnichannel, retailers are struggling with five essential omnichannel plays.

In this eBook, you will learn:

The five essential omnichannel plays
How to avoid common pitfalls of omnichannel
How companies like Petco and Shake Shack improved their omnichannel offerings with real-world testing

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.