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5 DIGITAL MISTAKES RETAILERS CONTINUE TO MAKE

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Digital influences $.56 of every $1 spent in physical stores

The average consumer is constantly influenced by digital, no matter where and when they choose to make a purchase. This reliance on digital will only grow as technology advances, and retailers must adjust to keep up with customer demands.

Consumers want control over how and when they interact with a brand, and they expect perfection every time. There are five mistakes retailers must avoid if they want to capture more market share and keep customers happy.


What You'll Learn

  • How to avoid costly digital mistakes
  • Keys to better understanding your customers
  • What factors make a great retail app

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.