5 DIGITAL MISTAKES RETAILERS CONTINUE TO MAKE

The average consumer is constantly influenced by digital, no matter where and when they choose to make a purchase. This reliance on digital will only grow as technology advances, and retailers must adjust to keep up with customer demands.

Consumers want control over how and when they interact with a brand, and they expect perfection every time. There are five mistakes retailers must avoid if they want to capture more market share and keep customers happy.

What You'll Learn:

• How to avoid costly digital mistakes
  
• Keys to better understanding your customers
  
• What factors make a great retail app
  

Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.