The average consumer is constantly influenced by digital, no matter where and when they choose to make a purchase. This reliance on digital will only grow as technology advances, and retailers must adjust to keep up with customer demands.
Consumers want control over how and when they interact with a brand, and they expect perfection every time. There are five mistakes retailers must avoid if they want to capture more market share and keep customers happy.
What You'll Learn
- How to avoid costly digital mistakes
- Keys to better understanding your customers
- What factors make a great retail app
Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.