Applause
Whitepaper

Driving ROI in Retail: Get Closer to Your Customer with Crowdtesting

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U.S. retailers alone lose an estimated $24 billion in revenue due to poor mobile experience

In 2017, software failures impacted an estimated $1.7 trillion in assets, and more than 70% of these failures were the direct result of software bugs or usability glitches. Retailers can’t simply look at the market as online versus brick-and-mortar anymore. They have to deliver the best, most convenient overall experience, or their customers will find somewhere else to spend their money. Yet, given the rapid pace of innovation, device fragmentation and increased global app usage, software quality issues are increasingly difficult to avoid.

How can retail organizations comprehensively test their digital platforms to ensure the highest digital quality experience is released to their customers? Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.


WHAT YOU'LL LEARN

  • The common QA challenges retail organizations face
  • Three key ways Applause impacts customers' bottom line
  • Real-world, measurable examples of how Applause solutions help customers
  • What an investment in Applause would yield for your company based on a predictive analytical model

LEADING COMPANIES PARTNER WITH APPLAUSE FOR DIGITAL SUCCESS

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market./p>