How Luxury Brands Can Ensure Digital Experiences Hit the Mark

Luxury brands fall behind their mass-market counterparts for digital experiences — the result of years of prioritising brick and mortar over online channels. As more luxury customer iteractions take place online, luxury brands must invest in digital. Customers paying high premiums for luxury products expect luxury customer experiences across all touchpoints.

To meet changing consumer expectations, luxury brands must redefine luxury for the digital realm. This means creating innovative, ambitious digital experiences like try-before-you-buy VR products while perfecting more standard ones like e-commerce. Crucially, luxury digital experiences must work seamlessly if they are to replicate the calm and exclusive atmosphere luxury consumers are used to in-store.

WHAT YOU'LL LEARN:

• Why luxury brands must invest in digital experiences if they are to win and retain customers
  
• How luxury brands can create the same atmosphere of luxury online as they currently offer in-store
  
• 10 key digital features luxury brands must offer customers, plus how to ensure they perform seamlessly
  

Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.