Break Down the Silos: Align Your Product & Engineering Teams


Product and Engineering - the Yin and Yang of software development

Product and Engineering functions are destined to work together, yet at times struggle to align towards a common goal.

Engineering teams get bogged down by testing and strive to move fast, while product teams expect competitive features that exceed customer expectations. But at the end of the day, both teams lose sleep over backlogs of open issues, aim to meet deadlines and want to release quality software.

Tune in to hear Applause Functional Testing Practice Lead, Ido Rabinovitch, and discover how you can better align with your counterparts to both take ownership of digital quality.

You'll learn:

  • How to strengthen the relationship between Product and Engineering
  • How Product and Engineering can own quality standards together
  • Best practices to enhance your SDLC with built-in-quality


Ido Rabinovitch

Ido Rabinovitch

Senior Director, Practice LeadApplause

Ido is a Practice Lead at Applause, leading the organization's Functional Testing Practice. Prior to joining Applause, Ido led Quality and Engineering practices for video development at AT&T, developing the company's Quailty Transformation strategy. He believes that strengthening the link between Product and Engineering teams creates the most efficient development organizations.


Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.