Break Down the Silos: Align Your Product & Engineering Teams

Product and Engineering functions are destined to work together, yet at times struggle to align towards a common goal.

Engineering teams get bogged down by testing and strive to move fast, while product teams expect competitive features that exceed customer expectations. But at the end of the day, both teams lose sleep over backlogs of open issues, aim to meet deadlines and want to release quality software.

Tune in to hear Applause Functional Testing Practice Lead, Ido Rabinovitch, and discover how you can better align with your counterparts to both take ownership of digital quality.

WHAT YOU'LL LEARN:

• How to strengthen the relationship between Product and Engineering
  
• How Product and Engineering can own quality standards together
• Best practices to enhance your SDLC with built-in-quality

Speakers

Ido Rabinovitch

• Senior Director, Practice Lead • Applause

Ido is a Practice Lead at Applause, leading the organization's Functional Testing Practice. Prior to joining Applause, Ido led Quality and Engineering practices for video development at AT&T, developing the company's Quailty Transformation strategy. He believes that strengthening the link between Product and Engineering teams creates the most efficient development organizations.

Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.