Building Blocks of UX and Customer Journey Research

Building a comprehensive program to evaluate the user experience (UX) and assess customer journeys takes time and planning. Learn the crucial components of an effective UX research program and where to invest to scale and improve quality over time. Whether you’re in the earliest stages of establishing a UX research practice or already have systems and processes in place, you’ll learn how you can take your efforts to the next level.

Join us to get insight from Applause experts. They'll share what they've learned from working with leading global organizations across industries to improve UX and streamline customer journeys.

WHAT YOU'LL LEARN:

• The key elements of a UX research program
  
• How to integrate feedback into the development and test processes
  
• Some commonly overlooked scenarios for research studies
  
• How leading organizations are evolving their UX programs to better meet customer expectations
  

Speakers

Celeste Buckhalter

• Senior Director, User Experience Research • Applause

As senior director of UX research at Applause, Celeste manages a global team of highly skilled UX researchers who strategize with worldwide clients and execute needed studies. She has 20 years of experience in UX research and strategy across a wide variety of industries, and has a keen eye for balancing the needs of the user and the business.

Maria Mondragon

• Senior Solutions Consultant • Applause

Maria is a Solutions Consultant at Applause. She has more than 11 years of experience in the telecommunications field with organizations such as Mobilium and SIGOS. Maria works hands-on with network quality testing of 2G, 3G, LTE/IMS, IoT, and 5G technologies, and testing for Android and iOS devices.