Whether intended or not, bias is built into every AI engine. While some biases are more consequential (and noticeable) than others, you should address every bias with equal concern and urgency. If you don’t prioritize bias, you will deliver inaccurate results and potentially alienate large portions of your audience.
While humans are the root of all bias, they are also the key to removing it from your algorithm. Read this white paper to see the areas where you need to be vigilant and the steps you can take to eliminate bias from your AI initiatives.