The real world consists of people who differ by region, market, age, and more. Digital properties need to be cognizant of this and adjust the makeup of their audience. These users in local markets are the barometer of success.
The goal of localizing digital products is that every digital product feels as if it has been designed specifically for the local market. Only in this way can they establish their digital product globally and receive satisfied users in the respective target markets. Real-time localization, in line with the ever-changing needs of local markets, is the key to becoming a global brand.