The real world consists of people who differ by region, market, age, and more. Digital properties need to be cognizant of this and adjust the makeup of their audience. These users in local markets are the barometer of success.
The goal of localizing digital products is that every digital product feels as if it has been designed specifically for the local market. Only in this way can they establish their digital product globally and receive satisfied users in the respective target markets. Real-time localization, in line with the ever-changing needs of local markets, is the key to becoming a global brand.
THIS FREE EBOOK COVERS
- Three Best Practices on how to realize the dream of a locally and globally positioned digital product
- How to put local end users of their digital products at the center of their product development
- Get more speed for your ongoing product development
Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.