Validating Ads and Securing Revenue in Streaming Media

Traditional advertising methods no longer cut it. Today's subscribers expect more --- relevance, engagement, and personalization in every ad.

That’s not the only challenge streaming media brands face, as a shift from traditional SVOD and AVOD models to tiered subscription options and FAST platforms is changing how brands seek and secure revenue. Additionally, the push for unscripted programming presents unique digital quality challenges. Optimizing content and ad delivery for these programming trends helps maximize customer satisfaction and revenue.

Our comprehensive ebook, compiled by Applause experts, explores the need for streaming platforms to adapt to challenges in today’s media landscape. Learn why delivering relevant, localized, and interactive content and ads is a necessity in retaining viewer attention --- and subscriber dollars --- in the always-competitive streaming media marketplace. 

WHAT YOU'LL LEARN:

• Why relevant ads make a big difference
  
• What types of dynamic ads are emerging
  
• Why live-event testing is a differentiator

Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.