Content and Ad Validation in Streaming Media

Prioritize digital quality to keep subscribers and advertisers happy

Traditional advertising methods no longer cut it. Today's subscribers expect more --- relevance, engagement, and personalization in every ad.

That’s not the only challenge streaming media brands face, as a shift from traditional SVOD and AVOD models to tiered subscription options and FAST platforms is changing how brands seek and secure revenue. Additionally, the push for unscripted programming presents unique digital quality challenges. Optimizing content and ad delivery for these programming trends helps maximize customer satisfaction and revenue.

Our comprehensive ebook, compiled by Applause experts, explores the need for streaming platforms to adapt to challenges in today’s media landscape. Learn why delivering relevant, localized, and interactive content and ads is a necessity in retaining viewer attention --- and subscriber dollars --- in the always-competitive streaming media marketplace.

WHAT YOU'LL LEARN:

Why relevant ads make a big difference
What types of dynamic ads are emerging
Why live-event testing is a differentiator

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

Applause is the global leader in managed software testing services. Through AI, automation and the world’s largest independent testing community, we help enterprises validate every aspect of their digital experiences at scale. Top brands trust Applause for end-to-end expertise and end-user insights on demand, to accelerate functional testing, AI evaluation, accessibility testing, payment testing and more.