Create Exclusive Digital Experiences in Automotive

Customers prepared to spend tens or hundreds of thousands on a luxury vehicle expect to be treated like VIPS — online and off

Across different industries, digital experiences are now commonplace. This means that having a website or app is not enough to attract and retain luxury-segment customers. Customers paying a premium for exclusive products expect VIP-ready customer experiences, which today are mostly digital. In automotive, champagne in the showroom or helicopter rides are only one part of the package; customers expect highly-artistic online car configurators, virtual garages, cutting-edge digital designs, and more. Here's how luxury and high-performance brands can create exclusive digital experiences that enthrall customers, fans and investors alike.

WHAT YOU'LL LEARN:

5 key features for digital experiences in luxury and high-performance automotive
Crucial QA testing considerations for each feature
Benefits of the crowdtesting model for luxury brands

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.