As online banking reaches ever-growing levels of market penetration, the importance of banking apps is on a steady increase worldwide. Apps provide an important medium of interaction and allow for deliberate control of the customer journey. Yet, they also pose particular challenges, among others, ensuring data security and creating a flawless user experience.
Apps act as a catalyst for digitalization and growth, especially in the banking sector. Read in our e-book how banks can transform the challenges banking apps entail into opportunities.
WHAT YOU'LL LEARN:
- Why UX is essential for the success of banking apps
- What competition banking apps face and how they can emerge victorious
- How the best banking apps combine safety and innovation
- Why app development remains an action item for the future of banking
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.