DigitalXChange Live is open to anyone who has a passion for product and for digital transformation and technology. With guests from the BBC, BMW, Groupon, Financial Times, British Telecom, N26, Klarna, Google, Nike, Booking.com and many more, we do our best to delight the product community all around the world. Join our live sessions to learn from product and digital thought leaders and grow.
After organizing DigitalXChange events in 17 cities across Europe and being nominated by B2B Marketing association for the best live event, we wanted to bring it into the digital world to give access to more product aficionados, no matter where they are.
During this session, Laurie Lhoyer (Senior Product Manager at Deliveroo) will talk about setting the right goals to deliver impact while Ross Slavov (Head of Commercial Product Management at Samsung Electronics) will talk about how to get the right balance of revenue, market share, and profit. If product managers are mini CEOs, this task indeed is one of the most challenging.
Laurie Lhoyer is currently leading the Menus product suite at Deliveroo. She has led a number of impactful initiatives during her career, from starting her own company in Ed Tech with Appscho to leading Retail Ads greenfield initiatives at Facebook. She specialises in Product Strategy, as well as Conversion Optimisation.
Ross Slavov is heading the commercial product management for Samsung TV/Audio/Video products within the German sales subsidiary of the company. He has held various marketing and sales roles with companies including HP, Samsung, and Sony, but product management in particular seems to have put a special spell on him. Playing the market game is what mostly keeps Ross motivated and he enjoys finding new ways of doing that.