Join us on June 25th, at 5pm CET

Setting the right goals to deliver impact & Getting the right balance of revenue, market share and profit. Product Stories from Deliveroo and Samsung Electronics.

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DigitalXChange Live is open to anyone who has a passion for product and for digital transformation and technology. With guests from the BBC, BMW, Groupon, Financial Times, British Telecom, N26, Klarna, Google, Nike, Booking.com and many more, we do our best to delight the product community all around the world. Join our live sessions to learn from product and digital thought leaders and grow.

After organizing DigitalXChange events in 17 cities across Europe and being nominated by B2B Marketing association for the best live event, we wanted to bring it into the digital world to give access to more product aficionados, no matter where they are.

During this session, Laurie Lhoyer (Senior Product Manager at Deliveroo) will talk about setting the right goals to deliver impact while Ross Slavov (Head of Commercial Product Management at Samsung Electronics) will talk about how to get the right balance of revenue, market share, and profit. If product managers are mini CEOs, this task indeed is one of the most challenging.


  • To become a better PM or/and to get inspired. This is a great way to be up to date and learn best practices from fantastic product leaders from different industries.
  • Not all who wander are lost: we are currently putting together a job board with (product) career opportunities at companies around Europe. (If you're looking to hire, we could promote the job opening just drop us an email at [email protected])


Laurie Lhoyer

Laurie Lhoyer

• Senior Product Manager • Deliveroo

Laurie Lhoyer is currently leading the Menus product suite at Deliveroo. She has led a number of impactful initiatives during her career, from starting her own company in Ed Tech with Appscho to leading Retail Ads greenfield initiatives at Facebook. She specialises in Product Strategy, as well as Conversion Optimisation. 

Ross Slavov

Ross Slavov

• Head of Commercial Product Management • Samsung Electronics

Ross Slavov is heading the commercial product management for Samsung TV/Audio/Video products within the German sales subsidiary of the company. He has held various marketing and sales roles with companies including HP, Samsung, and Sony, but product management in particular seems to have put a special spell on him. Playing the market game is what mostly keeps Ross motivated and he enjoys finding new ways of doing that. 

Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, customer feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster. To learn more, visit us at: www.applause.com