Apps are going to become increasingly important for European supermarkets over the coming years. While they will continue to enable consumers to order groceries online, it is in-store that apps are set to have the most impact. Here are 5 features all good supermarket apps should have - plus how they can boost in-store sales.
WHAT YOU'LL LEARN:
- How supermarket apps can boost in-store sales
- 5 features your supermarket app needs, plus multiple use case scenarios
- The trends impacting grocery consumer behaviour in Europe
Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.