The Essential Guide to Customer Personalization

Personalization is no longer a vanity project for businesses with a digital presence. Those with strong personalization strategies will come out on top. Per Evergage, 80% of organizations that do personalization right report a measurable lift in business results.

However, most companies struggle with personalization. Billions of dollars are lost every year due to subpar personalization efforts. To master personalization, you need a clear strategy as well as mature and accurate data. Read this ebook to see why most businesses struggle with personalization, and how you can become a personalization pro.

In this eBook, you will learn:

• Why you need a clearly defined use case for personalization
  
• How data bias derails personalization efforts
  
• Why in-house data science talent is necessary
  

Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.