Personalization is no longer a vanity project for businesses with a digital presence. Those with strong personalization strategies will come out on top. Per Evergage, 80% of organizations that do personalization right report a measurable lift in business results.
However, most companies struggle with personalization. Billions of dollars are lost every year due to subpar personalization efforts. To master personalization, you need a clear strategy as well as mature and accurate data. Read this ebook to see why most businesses struggle with personalization, and how you can become a personalization pro.