The Essential Guide to Customer Personalization


Personalization is king in today’s landscape, but most businesses can’t do it well

Personalization is no longer a vanity project for businesses with a digital presence. Those with strong personalization strategies will come out on top. Per Evergage, 80% of organizations that do personalization right report a measurable lift in business results.

However, most companies struggle with personalization. Billions of dollars are lost every year due to subpar personalization efforts. To master personalization, you need a clear strategy as well as mature and accurate data. Read this ebook to see why most businesses struggle with personalization, and how you can become a personalization pro.

In this eBook, you will learn

  • Why you need a clearly defined use case for personalization
  • How data bias derails personalization efforts
  • Why in-house data science talent is necessary


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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.