Essential Guide to Creating Exceptional Customer Journeys

As companies roll out new digital experiences and offerings, customer journeys grow ever more complex. To stay competitive, you've got to remove friction at every possible connection point. The best way to ensure seamless omnichannel experiences? Thorough testing across all touchpoints. Read this guide to learn key steps for developing exceptional customer experiences.

You’ll learn to:

• Define what customers want to accomplish at each stage of the journey
  
• Use testers that mirror your customer profiles to capture greater insights
  
• Validate whether customers can complete tasks using their preferred channels
  
• Adapt your journeys based on customer feedback
  

Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.