The Essentials to Successful User-Centric Development


Essentials to Achieving User-Centric Development

Consumers expect the option to engage with brands however they feel most comfortable. Whether via mobile, desktop or voice, users want an experience they can rely on – yet, 87% of consumers think brands need to put more effort into providing a consistent experiences across digital channels.

Banner Health, a leader in U.S. healthcare, built a seamless digital experience for their users by implementing a comprehensive testing strategy that promotes user-centric development. With ease-of-use and brand loyalty in mind, Banner Health focused on delivering high-quality digital experiences across all touchpoints, particularly on smartwatches, tablets and smart speakers.


  • Development & testing essentials for delivering a seamless user experience
  • Methods to expand testing coverages on devices like smartwatches and smart speakers
  • How real-world testing provides a clear view into customer journeys
  • How to design for inclusive experiences that cater to every user


Mark Schumacher

Mark Schumacher

Director of Digital ExperienceBanner Health

As Director of Digital Experience at Banner Health, Mark is responsible for the design, usability and user experience of Banner Health's digital products. Prior to his role as Director, Mark was an Interactive Design Senior Manager at Banner Health. Before joining the healthcare organization, Mark worked at application development and digital marketing firm, Ackmann & Dickenson, for almost 8 years as Manager of Interactive Design. He earned a BA, Graphic Design from Minnesota State University Moorhead.

Rachel Abrams

Rachel Abrams

UI/UX DesignerBanner Health

Rachel aims to solve complex problems with simple designs. As UI/UX Designer at Banner Health, she takes a holistic approach that involves research and feedback to continuously improve the customer journey. With her goal being to make healthcare easier for patients, she focuses on usability testing and analysis, journey mapping, visual design and information architecture. Prior to joining Banner Health, Rachel worked at PrizeLogic as a User Experience Architect. She earned a Certificate in UX Design, User Experience Design from CareerFoundry and a BA, Communication from Messiah College.


Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.