Applause
ebook

Innovation in Insurance: 3 Keys to Exceptional Customer Experiences

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Remove friction for digital insurance consumers

Digital insurance – or creating digital-first services for consumers – is no longer a nice to have. This imperative is not about new applications, it’s about using technology in innovative ways to make the customer experience better.

Explore digitalization in the insurance industry and its requisite customer-centric focus, and see how to build insurance applications using three basic strategic principles – culminating with real-world testing – that will attract and retain customers.


You will learn:

  • The importance of creating simple, intuitive insurance products and processes
  • How to create a seamless customer journey
  • How to design and test digital insurance offerings using real people

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE



Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.