Essential Guide to Creating Futureproof Retail Experiences

As the metaverse and pressure to capitalize on AI move to the forefront, retailers must design, develop and deliver experiences that keep customers engaged. If you don't captivate shoppers at every touchpoint, you risk losing them. Take a thoughtful approach and carefully evaluate all of your customer journeys to make sure all of your experiences, both online and in-store, can stand the tests of time. Focus on the four key criteria outlined here to attract and retain customers.

See how to evaluate your digital and physical experiences to ensure that they're immersive, integrated, intelligent and intuitive so you can delight customers, even as technology — and expectations — evolve.

WHAT YOU'LL LEARN:

• Immersive: Are your retail experiences deeply absorbing and engaging?
  
• Integrated: have different components of the shopping and buying process been seamlessly connected?
  
• Intelligent: do your systems adapt to varying customer situations and requirements based on past experience?
  
• Intuitive: are your stores, websites and apps organized in ways that make sense to customers?
  

Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.