Applause
Whitepaper

Driving ROI: Getting Closer to Your Customer Through a Crowdsourced Testing Solution

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AN INVESTMENT IN APPLAUSE'S CROWDTESTING SERVICES GOES A LONG WAY

In 2017, software failures impacted an estimated $1.7 trillion in assets, and more than 70% of these failures were the direct result of software bugs or usability glitches. These failures are unacceptable in a digital-first world — yet given the rapid pace of innovation, device fragmentation and increased global app usage, software quality issues are increasingly difficult to avoid.

How can organizations comprehensively test their digital platforms to ensure the highest digital quality experience is released to their customers? Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.


WHAT YOU'LL LEARN

  • The common QA challenges organizations face
  • Three key ways Applause impacts customers' bottom line
  • Real-world, measurable examples of how Applause solutions help customers
  • What an investment in Applause would yield for your company based on a predictive analytical model

LEADING COMPANIES PARTNER WITH APPLAUSE FOR DIGITAL SUCCESS

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.