Driving ROI: Getting Closer to Your Customer Through a Crowdsourced Testing Solution

Studies show that software failures can impact up to $2.8 trillion in assets and that more than 70% of software failures were the direct result of bugs or usability glitches. These failures are unacceptable in a digital-first world — yet given the rapid pace of innovation, device fragmentation and increased global app usage, software quality issues are increasingly difficult to avoid.

How can organizations comprehensively test their digital platforms to ensure the highest digital quality experience is released to their customers? Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.

WHAT YOU'LL LEARN:

• The common QA challenges organizations face
  
• Three key ways Applause impacts customers' bottom line
  
• Real-world, measurable examples of how Applause solutions help customers
  
• What an investment in Applause would yield for your company based on a predictive analytical model