Applause
Whitepaper

Driving ROI in Media: Get Closer to Your Customer with Crowdtesting

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80% of all global consumer internet traffic is expected to be video by 2019

Perhaps no industry has been more fundamentally affected by the age of the Internet than media. Consumers view an average of just under six hours of digital content per day, meaning a flawless viewing experience has become priority number one for media creators, publishers, and curators alike.

With capacity issues and the need for localized experiences (especially in targeted digital advertisement campaigns), media companies just aren’t equipped well enough to handle everything internally. Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.


WHAT YOU'LL LEARN

  • The common QA challenges media organizations face
  • Three key ways Applause impacts customers' bottom line
  • Real-world, measurable examples of how Applause solutions help customers
  • What an investment in Applause would yield for your company based on a predictive analytical model

LEADING COMPANIES PARTNER WITH APPLAUSE FOR DIGITAL SUCCESS

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.