Perhaps no industry has been more fundamentally affected by the age of the Internet than media. Consumers view an average of just under six hours of digital content per day, meaning a flawless viewing experience has become priority number one for media creators, publishers, and curators alike.
With capacity issues and the need for localized experiences (especially in targeted digital advertisement campaigns), media companies just aren’t equipped well enough to handle everything internally. Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.