Driving ROI in Media: Get Closer to Your Customer with Crowdtesting

Perhaps no industry has been more fundamentally affected by the age of the Internet than media. Consumers view an average of just under six hours of digital content per day, meaning a flawless viewing experience has become priority number one for media creators, publishers, and curators alike.

With capacity issues and the need for localized experiences (especially in targeted digital advertisement campaigns), media companies just aren’t equipped well enough to handle everything internally. Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.

WHAT YOU'LL LEARN:

• The common QA challenges media organizations face
  
• Three key ways Applause impacts customers' bottom line
  
• Real-world, measurable examples of how Applause solutions help customers
  
• What an investment in Applause would yield for your company based on a predictive analytical model