ROI in Retail: Get Closer to Your Customer with Crowdtesting

U.S. retailers alone lose an estimated $24 billion in revenue due to poor mobile experience

In 2017, software failures impacted an estimated $1.7 trillion in assets, and more than 70% of these failures were the direct result of software bugs or usability glitches. Retailers can’t simply look at the market as online versus brick-and-mortar anymore. They have to deliver the best, most convenient overall experience, or their customers will find somewhere else to spend their money. Yet, given the rapid pace of innovation, device fragmentation and increased global app usage, software quality issues are increasingly difficult to avoid.

How can retail organizations comprehensively test their digital platforms to ensure the highest digital quality experience is released to their customers? Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.

WHAT YOU'LL LEARN:

The common QA challenges retail organizations face
Three key ways Applause impacts customers' bottom line
Real-world, measurable examples of how Applause solutions help customers
What an investment in Applause would yield for your company based on a predictive analytical model

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

Applause is the global leader in managed software testing services. Through AI, automation and the world’s largest independent testing community, we help enterprises validate every aspect of their digital experiences at scale. Top brands trust Applause for end-to-end expertise and end-user insights on demand, to accelerate functional testing, AI evaluation, accessibility testing, payment testing and more.