In 2017, software failures impacted an estimated $1.7 trillion in assets, and more than 70% of these failures were the direct result of software bugs or usability glitches. Retailers can’t simply look at the market as online versus brick-and-mortar anymore. They have to deliver the best, most convenient overall experience, or their customers will find somewhere else to spend their money. Yet, given the rapid pace of innovation, device fragmentation and increased global app usage, software quality issues are increasingly difficult to avoid.
How can retail organizations comprehensively test their digital platforms to ensure the highest digital quality experience is released to their customers? Hobson & Company, a research firm focused on Return on Investment (ROI) studies, worked with Applause to explore how crowdsourced testing addresses these software development challenges.