How Customer Obsession Is Driving Better Software


How Customer Obsession Is Driving Better Software

Today, 70% of developers believe improving the customer experience is a critical priority. Brands that put customer-obsession at the forefront of development have at least one thing in common: they know the speed and flexibility of an Agile methodology is paramount to achieve and retain customer satisfaction, and it is woven into their company's DNA.

Can you be customer-focused, but not purely Agile? 80% of software organizations now practice a form of Agile, yet only 29% of professionals believe their companies are getting it right. Where does your team fall?

Watch Applause and Forrester discuss how you can improve your customers' experiences through better quality and faster releases, all driven by implementing a successful Agile and DevOps practice.


  • What constitutes a customer-obsessed organization & why customer experience matters
  • How to speed up development while improving quality with Agile & DevOps
  • How to make the shift to Continuous Deployment
  • The latest trends in software development


Diego Lo Guidice

Diego Lo Guidice

VP & Principal Analyst, Application Development & DeliveryForrester

With Forrester since July 2005, Diego primarily contributes to and advises on Forrester's offerings for Application Development & Delivery Professionals. He partners with Forrester's global application leaders and is a leading expert on SDLC processes and practices, covering topics such as Agile development, Agile and Lean transformations, Agile development sourcing strategies and services, Agile testing practices and tools, DevOps, and software testing and quality, with a key focus on systems of engagement. Diego also covers software delivery metrics, artificial intelligence and open source governance.

Ken Paetzold

Ken Paetzold

Digital AnalystApplause

Since joining Applause in 2015, Ken has told the story of data, helping brands understand market drivers and customer sentiment to make better business decisions. As a Digital Analyst, Ken has covered topics ranging from omnichannel retail and the sharing economy to mobile payments and test automation. He brings over a decade of product and marketing experience in B2B software and services. Ken studied computer science before graduating from Nichols College in Massachusetts with a BSBA, Marketing.


Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.