Applause
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How Digitization Can Remove Friction From The Insurance Experience

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FOR MOST PEOPLE, INSURANCE IS JUST PART AND PARCEL OF MODERN LIFE

While insurance is often viewed as an ‘old school’ business rather than innovative, the simple truth is that the digital economy has raised the bar in terms of how customers want to interact with their insurance company. So, how can companies make certain that the underlying business of insurance mirror the digital experiences that customers have come to expect from other market sectors?

Digital is the key to customer experience and the future of the insurance industry. Before rushing into a technology solution, digital executives must build a solid foundation for their digitization strategy and programs.


WHAT YOU'LL LEARN:

  • How to understand what your customers value
  • How to make digital insurance experiences simple that follows customer journeys
  • How to design an experience for real, everyday people

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE



Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.