In 2017, software failures impacted an estimated $1.7 trillion in assets, and more than 70% of these failures were the direct result of software bugs or usability glitches. These failures are unacceptable in a digital-first world — yet given the rapid pace of innovation, device fragmentation and increased global app usage, software quality issues are increasingly difficult to avoid. To combat these challenges, crowdsourced testing has emerged as a valuable complement to traditional QA, but how do you know which resource to invest in? It all comes down to ROI.
Applause recently commissioned a survey with Hobson & Company, a research firm focused on Return on Investment (ROI) studies, to better understand the key metrics used to evaluate and measure the business impact of their crowdsourced testing solution. In just 1.7 months, Hobson found that Applause clients can receive a full return on their investment, and a 753% ROI after 3 years. Applause and Hobson uncover the study's results and find out how crowdtesting can improve your organization's QA strategy.
Cate Rodriguez is an accomplished executive with over 18 years of experience working with early stage companies experiencing rapid growth. She is currently a Partner with the consulting firm Hobson & Company where she specializes in helping companies define and implement ROI-based selling strategies. Prior to her work with Hobson & Company, she has held leadership positions in business development, strategic planning and product management for companies in the software, manufacturing and retail industries.
Since joining the company in 2015, Luke has served as the executive sponsor for a variety of Applause's cross-functional initiatives, spanning from Business Development, Client Success, Sales Enablement, Solution Consulting, Strategic Pursuits and more. Prior to Applause, Luke held executive positions at Oracle and EMC, specializing in GTM, sales strategy and customer success.