The key to a successful hotel experience has long been held by the people who interact with you from every transactional touchpoint. However, the modern traveler is prioritizing a more digitally connected travel experience, opting for flexibility and convenience over human interaction.
As more travelers lean into mobile, the expectation is that they receive a seamless omnichannel experience – one that keeps them connected at all times and simplifies the common and time-consuming actions. Hotels that can’t deliver these high-quality digital experiences will quickly fall out of favor with travelers.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.