Today, channels are more disjointed and fragmented than ever before. Organizations still tend to approach consumer experiences in silos – websites, search, mobile apps, advertising, stores, and omnichannel initiatives are treated separately with their own strategy. But, consumers don’t think in terms of channels – they just want to interact with a brand and complete their tasks with convenience.
Watch our webinar featuring Forrester's Michael Facemire to discover how to meet your customers' demands in the silo-free world of digital and how to embrace holistic customer journeys.
Michael has more than 15 years of experience in the software development industry. He joined Forrester from IBM, where he delivered industry-leading applications in mobile, social software, content management, portal, and workflow. While there, he authored or co-authored 23 patents in the areas of mobile software, collaborative systems, content management, and media services that have been issued or pending.
Since joining Applause in 2015, Ken has told the story of data - helping brands understand market drivers and customer sentiment to make better business decisions. As a Digital Analyst, Ken has covered topics ranging from omnichannel retail and the sharing economy to mobile payments and test automation. He brings over a decade of product and marketing experience in B2B software and services. Ken studied computer science before graduating from Nichols College in Massachusetts with a BSBA, Marketing.