ebook
While it’s easier to than ever before to reach more global customers - a successful app developed for one country can totally miss the mark in another culture. Companies that don't factor in product localization run the risk of sending both the wrong message and alienating a potential revenue stream.
Understanding the challenges of launching and maintaining a product in different markets, languages and cultures is key to driving revenue. At the end of the day, localization ensures you hit the right mark wherever you are in the world.
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.