Applause
EBOOK

LOCALIZATION: THE KEY TO DIGITAL SUCCESS IS MORE THAN JUST TRANSLATION

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Our connected society has provided brands with a series of localized challenges

While it’s easier to than ever before to reach more global customers - a successful app developed for one country can totally miss the mark in another culture. Companies that don't factor in product localization run the risk of sending both the wrong message and alienating a potential revenue stream.

Understanding the challenges of launching and maintaining a product in different markets, languages and cultures is key to driving revenue. At the end of the day, localization ensures you hit the right mark wherever you are in the world.


THIS FREE EBOOK COVERS

  • Why real people are the key to localization
  • How to achieve a successful global customer experience
  • How to build product with localization in mind

LEADING COMPANIES UNDERSTAND DIGITAL EXPERIENCE

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.