Making a difference should be easy, but navigating the best way to deliver it can be tough. For American Red Cross, the disaster relief organization looked to voice innovation as a way to provide lifesaving information, no matter where their users are.
American Red Cross' Product & UX Lead for Innovation will unveil the challenges and successes of being first in their market to invest in voice, and how a comprehensive testing practice and user feedback loop contributed to their small team being able to launch high-quality voice experiences at scale.
Michelle Mullenax drives the product strategy for American Red Cross' Conversational AI and Innovation team, where she focuses on expanding digital capabilities beyond traditional channels in meaningful ways. Prior to American Red Cross, Mullenax worked at PwC as Chief of Staff for Google Cloud Alliance. She earned her undergraduate degree from University of Colorado and an MBA from New York University.
Emerson is a Tech Evangelist and Director of Voice Solutions at Applause. Since joining Applause in 2015, he has helped countless companies improve quality across every phase of the SDLC through a human-centric, community-driven approach to testing. Before Applause, Emerson worked for Borland, the Army Intelligence and Securities Command and the Army Research Lab.