Retailers have heard about omnichannel as a strategy of the future for years now. But is that even the right phrase to describe the process of merging your digital and physical retail strategies? Whatever you want to call it, it’s clear that many retailers don’t have the right approach to provide customers with a seamless customer experience.
In this webinar, retail strategist Carl Boutet explains why many companies struggle with “omnichannel” retail, as well as how some companies have committed too many resources to their digital teams and underserved physical locations. Boutet also offers advice for retailers to thrive in the 2020s with a unified digital and physical retail strategy.
Carl is a Montreal-based retail strategist and board advisor with over 25 years of hands-on operational, marketing, merchandising and retail executive experience. He has worked across a full array of retailer environments, including Costco and hundreds of independent retailers across Canada. As founder of StudioRx, he guides senior retailer leaders to better leverage technology, analytics and design.
As the Director of Solution Consulting at Applause, Hamish and his team work hand-in-hand with clients to understand their needs and align their requirements to the appropriate Applause solutions. Prior to Applause, Hamish worked in technical roles at Micro Focus, Compuware and Segue Software.