Product Sessions Live is open to anyone who has a passion for product and for digital transformation and technology. With guests from the BBC, Klarna, Groupon, Financial Times, British Telecom, N26, Revolut, Google, Facebook and many more, we do our best to delight the product community all around the world. Join our live sessions to learn from product and digital thought leaders and grow.
After organizing events in 17 cities across Europe and being nominated by B2B Marketing association for the best live event, we wanted to bring it into the digital world to give access to more product aficionados, no matter where they are.
Taking a customer-centric approach can help Product Managers pave the way for the development of solutions that are based on the understanding of their users' final goals. But what framework should be used to determine customer needs? How can PMs understand what their users are seeking to accomplish in a given situation? During this session, Effie Arditi (CPO @ Tomorrow.io) will talk about JTBD (Jobs To Be Done) and how to distill customer needs and increase the chances of success in the product efforts.
Effie is a seasoned Product Leader with close to 20 years of experience working across large enterprise companies, SMBs as well as startups. A major part of his career has been focused on understanding how people make choices and how we can address customer needs in a replicable way, eliminating the luck factor and gut feeling from the equation. Effie is the CPO of Tomorrow.io, the world's only Weather Intelligence Platform™.