How retail brands can avoid shopping cart abandonment

In 2018, the abandonment rate of ecommerce shopping carts reached about 75% for all sectors combined.

The cause for this high rate is very simple: when an obstacle stands in front of consumers during the buying process, their level of motivation decreases. Do you know what happens next? You’re losing sales.

Don’t think that the problem comes from the customer’s side – the cause is almost certainly on your website or app. It is therefore essential to understand the causes of shopping cart abandonment in order to fix the problem before it ever begins.

WHAT YOU WILL LEARN:

Why it is important for retail brands to focus on shopping cart abandonment
What are the main causes of shopping cart abandonment
What concrete solutions can be put in place to avoid this phenomenon?

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Applause is the global leader in managed software testing services. Through AI, automation and the world’s largest independent testing community, we help enterprises validate every aspect of their digital experiences at scale. Top brands trust Applause for end-to-end expertise and end-user insights on demand, to accelerate functional testing, AI evaluation, accessibility testing, payment testing and more.