The cause for this high rate is very simple: when an obstacle stands in front of consumers during the buying process, their level of motivation decreases. Do you know what happens next? You’re losing sales.
Don’t think that the problem comes from the customer’s side – the cause is almost certainly on your website or app. It is therefore essential to understand the causes of shopping cart abandonment in order to fix the problem before it ever begins.
WHAT YOU WILL LEARN:
- Why it is important for retail brands to focus on shopping cart abandonment
- What are the main causes of shopping cart abandonment
- What concrete solutions can be put in place to avoid this phenomenon?
Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.