The cause for this high rate is very simple: when an obstacle stands in front of consumers during the buying process, their level of motivation decreases. Do you know what happens next? You’re losing sales.
Don’t think that the problem comes from the customer’s side – the cause is almost certainly on your website or app. It is therefore essential to understand the causes of shopping cart abandonment in order to fix the problem before it ever begins.
WHAT YOU WILL LEARN:
- Why it is important for retail brands to focus on shopping cart abandonment
- What are the main causes of shopping cart abandonment
- What concrete solutions can be put in place to avoid this phenomenon?
Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.