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Striking Gold with OTT Advertising

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The Future of Advertising is here

Like most industries, the media landscape has been completely transformed by digitalization, drastically altering the ways in which consumers view their content. Viewing patterns are shifting away from traditional television programming to a more on-demand model – and over-the-top (OTT) streaming media services are at the forefront of this movement.

The OTT platform gives advertisers the rare ability to closely target viewing audiences and layer interactive elements into the experience – capabilities advertisers have long valued. However, delivering these features in a complex omnichannel ecosystem is an immense challenge. For content providers to truly capitalize on this opportunity, proper ad testing is a must.


WHAT YOU'LL LEARN

  • The potential the OTT market holds
  • How OTT can offer an enhanced ad experience
  • Common issues discovered in ad delivery
  • How to ensure seamless ad delivery with crowdtesting

LEADING COMPANIES PARTNER WITH APPLAUSE FOR DIGITAL SUCCESS

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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.