The payments landscape has shifted dramatically over the last decade and many businesses have struggled to adapt. The rise of e-commerce, m-commerce, digital wallets and contactless payments mean organizations have had to rethink systems and processes, often with limited data or expertise to guide their decisions as technology and trends quickly evolve.
While digital payment options can simplify life for customers and increase conversion rates, they can also introduce friction into the payment process if not executed well. Make sure your payment experiences deliver value for your customers and your business with these four tips.
Applause is the global leader in managed software testing services. Through AI, automation and the world’s largest independent testing community, we help enterprises validate every aspect of their digital experiences at scale. Top brands trust Applause for end-to-end expertise and end-user insights on demand, to accelerate functional testing, AI evaluation, accessibility testing, payment testing and more.