The payments landscape has shifted dramatically over the last decade and many businesses have struggled to adapt. The rise of e-commerce, m-commerce, digital wallets and contactless payments mean organizations have had to rethink systems and processes, often with limited data or expertise to guide their decisions as technology and trends quickly evolve.
While digital payment options can simplify life for customers and increase conversion rates, they can also introduce friction into the payment process if not executed well. Make sure your payment experiences deliver value for your customers and your business with these four tips.
LEARN HOW TO:
- Deliver the payment experiences your customers expect
- Select the right variety of mobile payment offerings for each market
- Test with real payment instruments to ensure every transaction succeeds, whether online or in-store
- Provide a consistent, seamless omnichannel experience
Applause is the worldwide leader in crowdsourced digital quality testing. With testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.