Putting Quality First in the Age of Voice Commerce


The potential of voice commerce hinges on a commitment to quality experiences.

Voice is now firmly entrenched in our day-to-day lives, and enthusiasm for voice development is at an all-time high. Over the past year, the number of new Skills grew by 120%, per Voicebot. Combine that with the spike in voice adoption and smart speaker sales, and the potential for voice commerce is massive.

However, few retailers have succeeded with their voice commerce initiatives thus far. The missing link is an overarching commitment to quality. Discover the difference a quality voice experience can have on your retail strategy and the steps you must take to get there.

In this eBook, you will learn:

  • The potential voice commerce holds in the wider retail landscape
  • Three areas you should focus your voice strategy around
  • The testing solutions necessary to excel in those three key areas


Applause is the worldwide leader in enabling digital quality. With the Product Excellence Platform, Applause provides a harmonized approach to quality that drastically improves testing coverage, reduces costs and speeds time-to-market for websites, mobile apps, IoT and in-store experiences.