The Good, the Bad and the Ugly of Voice


How to build a voice experience that lasts

Voice presents a unique opportunity for brands to become a seamless component of their customers’ day-to-day lives. Nearly every industry is dipping its toes into the voice pool, but few brands have been able to develop experiences with true lasting power. In fact, only 6% of voice experiences are retained by users after the first week of use, according to VoiceLabs.

While still a hit-or-miss venture, many companies and industries are realizing increased revenue, differentiation, and engagement by investing in voice as a first-class citizen alongside their traditional digital assets. Join Applause Tech Evangelist & Director of Voice Solutions, Emerson Sklar as he provides an overview of the companies and industries leading the way, the steps they have taken to make them successful, and how you should approach your voice-first strategy.


  • The current landscape of voice
  • Industry and company examples of voice leadership
  • How to quickly scale your own Voice Product Organization
  • Three critical steps to testing the quality of your app


Emerson Sklar

Emerson Sklar

Senior Solutions EngineerApplause

Emerson is a Tech Evangelist and Solution Architect for Applause. Since joining Applause in 2015, he has helped countless companies improve quality across every phase of the SDLC through a human-centric, community-driven approach to testing. Before Applause, Emerson worked for Borland, the Army Intelligence and Securities Command and the Army Research Lab. Outside of work, he enjoys cooking overly elaborate meals through science, adventure cycling and volunteering with the Boy Scouts of America.


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Applause is the worldwide leader in crowdsourced digital quality testing. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds up time-to-market.